Community Profile:
12 Questions from Andy of JustUsBoys.com

1. How long have you been in the adult industry?

Andy: I have been working in the adult business since late 1998.

2. Can you give our readers a little background about yourself? What did you do before you got in this business?

Andy: Before I began working in adult, I worked in the hospitality industry with companies in North Florida, where I handled menu creation, purchasing, and planning for future events.

3. How did your previous job/profession help you in what you do today?

Andy: Working in the hospitality industry taught me a lot about planning and presentation, and what effect it can have on the sales of a product. I think a lot of that applies to adult websites and videos as well.

4. What is your daily routine - of and with the maintenance of your website?

Andy: My daily routine consists of a great many things. I do a lot of research and development, as well as writing about what’s new in the world of porn for our members of JustUsBoys.com.

5. What is the most important thing you have learned over the years in this industry?

Andy: I think the most important thing of all is listening to your visitors (or members). A lot of people think that just because they aren’t receiving emails (or phone calls) from members that they aren’t saying anything, which 9 times out of 10 is not the case. You’re getting feedback all the time. It could be as simple as getting no clicks on a new link to increased sign ups from specific areas because of an ad they’ve seen for your site.  A surfer can say a great many things without opening their mouth.

6. Can you tell us about your website – what it is and what it offers?

Andy: We have 3 main websites…

JustUsBoys.com is a free gay community with over 3,000,000 page views per day, over 100,00 members, and a very active chat forum. Users can create their own free profiles and blogs, so it's become a place where gay men can come together, meet each other, make friends and have fun.

JubMag.com is the site for the Just Us Boys magazine. People can download the current issue here, find stats on distribution, ad rates, and deadlines.

Mesmerotic.com is our webmaster program where we offer 60% recurring payouts, or $30 per sale. We'll build custom sales tools for webmasters that need them as well as offer a nice selection of other tools. Mesmerotic is the affiliate marketing division of South Beach Media Group, Inc., which has been an active member of the adult online industry since 1998.

7. What is your favorite part about working in this business?

Andy: One of the things that I love about working in this business is the fact that I’m always learning new things and putting what I’ve learned to practical use for our 1000’s of members and the hundreds of webmasters that we work with.

8. What is your least favorite part about working in this business?

Andy: That there aren’t enough hours in the day!

9. If you were starting all over today, would you do anything differently? And if so what would that be?

Andy: Honestly I don’t know that I would have changed much, if anything. I work for one of the best companies that anyone could ask for and they really push me to learn, grow, and better myself. So I honestly don’t think I would change much.

10. What piece of advice would you give yourself if you were just starting out in this industry?

Andy: The best piece of advice I can give a new webmaster is to always keep learning and trying new things! Look at us, JustUsBoys.com started out as a link list and now it is one of the largest gay communities online today. We have the JustUsBoys Magazine that currently has over 65,000 copies distributed across the U.S. and Canada, and our membership sites and webmaster program. There is no way that we could have those things now if we didn’t learn, grow, and try new things.

11. What are three things would you like to see changed (be it positive or negative) in this industry, tomorrow, a week from now, or a year down the road?

Andy: The first thing I would change is the theft. Why a webmaster might feel that it is his (or her) right to steal someone else’s work is beyond me.

The 2nd thing that I would like to see is the gay market place held with the same reverence as the straight market place. For many years gay companies were considered almost a 2nd class. Which is stupid because we’re VERY open about sex, and don’t mind spending that hard earned money to get it.

And the 3rd thing I would change was not learning to program php and XML sooner! LOL

12. Any new projects in the near future you would like to share with our readers?

Andy: Hmmm, there are a great many projects in the works that I can’t go into at this time.
However, I will say to look for more consumer marketing avenues. One thing we do WELL is put companies in front of tens of thousands of gay men the world over.